These mats are more than just a floor covering when it comes to branding entrance mats for restaurants and hotels. Commercial mats play a crucial role in creating a welcoming and memorable environment. It is clear that guests should feel welcomed from the moment they step foot on the hotel’s threshold. This is especially true when they are away from their home. Custom logo rug can be a great investment, even though they are often forgotten.
The best entrance mats strengthen your brand and make a lasting impression.
Benefits of custom logo rug in hotels
Branded mats are more than just a place for guests to use to clean their feet in a hotel. These are just a few of the many benefits that branded mats offer:
Improved safety and hygiene
Branded mats will keep your floors dry in wet weather. This is especially important for elderly guests or other vulnerable guests. These incidents are responsible for 70% of all hotel-related accidents.
Commercial mats also retain dirt and water, so they are not tracked indoors or across the floor.
Customers expect impeccable hygiene in hotels. With so many feet crossing the threshold each day, dirt can easily get in the building and spread all over the place. This makes cleaning the premises more costly and more frequent.
The increased ambiance and stronger branding
Ambiance refers to the combination of service, environment, and perceptions that your customers experience when they visit your restaurant or hotel.
Consistency is also important. People will see your custom logo rug as soon as they enter your property. Then, they will see the same branding on their rooms and on the menus. This feeling is reinforced every time someone stays in your hotel or dines at your restaurant.
Branded mats help to reinforce your establishment’s name and keep it in front of customers as they enter or leave the premises. A messy or untidy entranceway or matting will make anyone wonder what else could go wrong. Smart, well-maintained flooring can inspire confidence. They can convey the values and messages that you want to communicate. You can change the message over time if you wish to update your custom logo rug to commemorate a special anniversary of founding your restaurant or hotel.
Branding is crucial in a highly competitive market like hospitality. Branding is vital in a highly competitive market like hospitality. People will be spending a lot of time there and have invested in it.
If the decor is neutral, bright custom logo rug can be a great way to add some color and warmth.
Welcome to visitors
The hotel guests may be far from their homes. They might be in another country, or they might have never been before. If done correctly, custom logo rug can create a feeling of safety and arrival, as well as a warm welcome after a long day at work or meeting.
You can add a sense of welcome to your brand entrance mats by having it printed in different languages. This is especially important if you have many international visitors. This will draw the eye and stimulate interest. It may also encourage people to guess which language it is.
